QUALITIES OF A GOOD LOGO
- The logo of a company is what reinforces the personality of the brand. A good logo brings alive what the company stands for and attracts prospective customers. The logo should have an appeal that brings the customers closer to not just the product but the company on the whole.
- The design should be simple and attractive. A modern art that cannot convey the message in a simple way cannot connect with the audience and therefore does not serve its purpose.
- It should be versatile and appropriate to what the company stands for. It should not be a random design but one with meaning and a message.
- A timeless logo is a very powerful one. It stays in the memory of the customer longer and therefore instils confidence. A logo that changes, again and again, makes the customer believe that the owner of the company is just as fickle minded and reckless.